INSPIRE.
INNOVATE.
CREATE.

Design With Purpose

Practice the design philosophy of function meets aesthetics by combining both fashion and industrial design disciplines.  Create engaging products that drives business results through multi-faceted design methodology.  Draw inspiration from an active lifestyle to build garments that are progressive with purpose. Consider the movement and architecture of the body to invent new shapes that enhance its evolving performance.  Establish products that make a statement and supports with confidence.  Deliver seasonal collections and innovative product launches.

Future Thinking

Rewrite the rules and create new categories that generate new ways of thinking leading to growth opportunities. Redefining performance possibilities by thinking outside the box and looking to new forms, materials, fit, and sculpting methods. Ideating and visioning concepts that tell new stories and spark new ideas.  Reinvent what defines style and influence mega trends.  Develop strategies that challenge the current market and fill white space in both brick and mortar and ecommerce retail channels.

Product Innovation

Use of advancements in technology and sustainable design to develop ground-breaking innovation.  Imagining and creating compelling future products. Collaborate with designers, vendors, and engineers to deliver and execute with precision. Understand the limitations of technology and how to apply its capabilities. Develop proof-of-concept prototypes, and field testing.  Experience in 3D printing, creating new wires, molds, liquid lycra, polymer bonding and laser cut garments. 

Fabric Science

Product innovation starts with a system of materials. Knowledge in performance finishes; temperature control, wicking, odorless, sculpting, and breathable. Sustainable practices which include recycled and organic materials, anti-microbial toxic free finishes, and plant-based dyes.  Partnered with vendors on yarn innovation to build first to market fine gauge power fabrics and components.  Created multi power zoned fabrics and garments with engineered compression. Up to date on seamless and circular knit technologies and advancements. Designed custom lace patterns. Experience with cup technology from lightweight and breathable to built in support slings.

Trend + Color

A true passion for forecasting and reporting. Tap into multi-discipline background and awareness for inspiration. Travel, absorb, and report.  Market research focused on the consumer retail habits and psychographics of Alphas, Z’s , Millennials, or X-ers. Create stories and creative content as concept and merchandising tools across all product categories, driving a cohesive seasonal statement. Create color palettes that are approachable yet inventive. Focus on the art and science of color to create complimentary combinations.  Provide graphic and print direction, and work with teams to execute. Provide insight on market trends with a strong understanding of competitor products.

Expert Fit

Establish and build the ultimate fit at whatever size.  Experience in full inclusive size ranges. Lead fit session and determine the fit vision for each brand and customer.  Strong knowledge and understanding of apparel construction focused on body engineering and compression. Vast knowledge in bra construction and projection. Technical design skills from pattern spec measurements to communication overseas.  Build custom components and variables to be made to measure for each size.  Conduct fit and wear testing to validate concepts and performance requirements.

Leadership

Highly motivated and provide design direction and expertise to the team.  Inspiring and engaging, compelling presenter and key speaker. Lead meetings and direct cross-functional teams to ensure concepts are maintained. Collaborate with a ‘better together’ approach to create community and lead with integrity. Demonstrate excellent problem solving skills and ability to navigate complexity.  Offer insightful guidance whether it’s how to start a brand, make a metal hinge, or complex garment construction, always available to lend advise and ignite the thinkers of tomorrow to create and think bigger.

Strategy

A blend of “left-brain” and “right-brain” skills and interests, and a combination of creativity and business sense. Use logic and strategy to stimulate successful launches. A deep understanding of building a Brand DNA and how to establish a unique handwriting to aspire a new customer. Specialize in launching new brands to success and gain market share. Use logic and big picture thinking to establish insight and merchandise assortment plans.

Design

Fashion Design

Industrial Design

Graphic Design

Metalsmith

Creative Direction

Lifestyle

Speed Skiing

Rock Climbing

Distance Cycling

Running

Swimming

Culture

Travel + Exploration

Music Projects

Street Art Projects

Pop-Up Shops

Styling